“Barbie, it’s over. I don’t date girls that are into deforestation”

Posted on June 8, 2011

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I love how companies find brilliant, innovative ways of campaigning for causes (unlike PETA’s cabbage bikinis). This time it is Greenpeace.

Greenpeace is an independent, global environmental organization. Yesterday, activists launched their latest campaign against Mattel in connection with paper packaging derived fromIndonesian rain forests. They rolled out a huge poster of a frowning Ken from the Mattel headquarters that read “Barbie, it’s over. I don’t date girls that are into deforestation.“.

Watch Ken’s interview here, as he freaks out upon finding the truth out:

Barbie’s dirty secret is that her packaging is made from the rain forests of Indonesia,” said Rolf Skar, senior forest campaigner for Greenpeace USA. “Mattel has shown no due diligence. It buys paper without asking where it’s coming from.”  Apparently, Mattel buys paper from Asia Pulp & Paper. APP is responsible for more forest destruction on Sumatra than any other company and they have no inclination to stop even as endangered wildlife like Sumatran tigers, elephants and orangutans are pushed to the brink of extinction.

Want to tell Mattel to get the picture and take action? Do it here!

Author: Mansi Gandhi

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